You will lost consumer confidence and online conversions if no SSL cert on website. 

  • Leading search engines like Google offer SEO perks to HTTPS pages over identical HTTP versions
  • Visitors can verify you are a registered business and that you own the domain
  • Visitors trust your site because they can see data they submit is encrypted and cannot be intercepted
  • Customers are more likely to trust and complete purchases from your site
  • To encrypt and authenticate sensitive information from your website to your server